A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place
Your content marketing system requires different types of content at launch than post launch
Prior to launch, all of the following types of content should be loaded so your system can
Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe
Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure.
In doing so, your magazine content can remain the center of your online activity, while
Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development
Tips for connecting with your audience
The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?
‘Primary traffic drivers’ should come to the minds of digital
Will Meg Whitman challenge Apple and Amazon with her HP Tablet?
The media has been severely critical of HP's hiring of Meg Whitman. The conventional wisdom is that HP's board has
What’s a subscriber worth to your organization?
This question takes into account the total amount of revenue you generate and the total number of subscribers in your email file.
Although not
The mobile device trend is gaining speed, for tablets and smartphones alike
What do mobile devices mean for your content? For some online publishers, it’s the chance to produce premium digital
If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic
SEO blogging is unlike anything traditional editors are used to.
Utilizing an image service can enhance your written content – do you know your options?
It certainly does not hurt to incorporate images into your blog posts. Visual accompaniments help keep
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
Turning traditional print media into multimedia products
Traditional print publishers often have massive archives of content from back issues at their disposal. It would be a shame to let this content
Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level.
According to the Zinio website, “Zinio provides the ability to shop for,
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Hope for publishers exists in the digital age
Many publishers throughout the magazine and book industries have seen a drop in sales throughout the past few years. However, new data shows
Developing a retail network in more important than ever, and potentially easier than ever
Having digital counterparts always for quicker business processes, which help both the publisher and consumer.
The best part
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old
I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at
New data shows a 20% increase for top digital newspapers
New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital
A look at creating a better user experience with audio
Are you seeking ways to build more engagement with your audience? Do you want to offer content enhanced by digital components?
Digital
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
With Content Marketing Made Simple, you will discover how to leverage organic media
In yesterday’s Mequoda Daily, we focused on the third principle of a successful content marketing strategy: Organic Media.
Although
Learn how to successfully manage digital transformation at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed the direct connection between the USPS and the publishing industry. A
7 ways to increase engagement
Using social media to build relationships has been a strategy many print publishers have adopted.
As digital content becomes more popular, bridging the gap between print and
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
Learn from experienced online publishers at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience.
Those strategies were shared
How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand
The Secrets of Success
Here are 10 strategies that SIPA members are having success with at this current time.
1. We are investing time and resources in improving and expanding our emedia
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond
Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you?
If you tune in to the Mequoda Daily often, and I hope you
Consumers are showing awareness and acceptance of digital publications, learn how your publication can benefit from a subscription website
Register now for our Building Subscription Websites webinar, which will be presented
The revolution is being televised…on digital readers
The Harrison Group and Zinio announced the results of a national consumer survey this week. According to the press release, the survey was designed
Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together
Pundits covering the iPad have been saying that Apple is not allowing publishers
Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010
I catch a case of slight chills when writing this article about modern parameters of content marketing. Why?
Valuable talking points from the Mequoda Summit Boston 2010’s first keynote presentation
Any active online publisher knows that the digital environment’s rules have changed. They have seen competition grow, digital content
This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content
(Nationwide)---The time of content marketing is now here. With content marketing comes three types
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
What we mean by a Mequoda System and why you should care
Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our
Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead?
Why is it that human beings love to theorize about the
