Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth
Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.
As PricewaterhouseCoopers
We are all familiar with Apple’s reign atop the tablet market. They were the first to enter with the iPad, and have continued to dominate as they upgrade the device
The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.
CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media
Digital publishing is a main category for tablet app buyers, reports ABI Research
When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
Developers and publishers engaging in digital magazine publishing through Apple’s App Store need to know these new statistics
With the iPad taking the lion’s share of the tablet market, most publishers
Digital publishers have seen apps come along that provide the option to publish digital content while also serving as a digital newsstand. Zinio and Apple’s Newsstand app are perfect examples.
However,
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
How does your audience prefer to consume content?
Some digital publishers have it all figured out. They know their audience, it’s been the same for decades, and although some have taken
Does seeing other publishers redesign their website or make changes to the content they provide make you wonder about your own possible changes?
Streamlining Digital Asset Workflows is a session from
As digital grows, membership strategies are a focus
Three interesting notions came upon me recently.
The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
The future of digital publishing focuses on automation and an array of platforms
Email is only one of the ways to approach effective communication.
In fact, a fully integrated, holistic approach to
Apps Give Companies Another Paywall Option
Just a month ago, the publisher of Britain's largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website
With reported increases in profitability, digital publishing strategies are proving successful
Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new
Some digital publishers discover relevant information by surveying their audience
The publishers who survey their audiences and do not experience the survey results they expect may be asking the wrong questions.
For
Looking to the future and acting upon it now
Thus far, content publishers have been actively discovering the best practices for digital content marketing. They've been analyzing their publishing assets and
A clear example of the digital publishing’s profitability
Many publishers have been curious about the successes that digital publishing can create. We’ve presented you with some examples in the past, and
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Are you looking to quit your job and start a new online business?
Content management systems saved the lives of content publishers.
OK, maybe not literally, but content management systems help greatly.
Do you recognize the keys to a sustainable, integrated digital publishing plan?
As a publishing professional, what do you consider to be the greatest areas of concentration for your work?
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations
One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.
The session was 41 Ways to Build Email Circulation, and I, like many of the
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
The digital landscape presents an interesting predicament for online business owners. Not only do employees have to be trained in new techniques for maximizing website traffic, the process for interacting
One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?
The answer to this
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.
If Digital Natives are in your target
Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.
In 2012, here are a few
What is the top of your audience pyramid?
At the bottom you obviously have your website, and the casual one-time visitors that land on it.
Above them you have subscribing members;
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and
Successful email strategies have multiple components where all work together to create a cohesive program that helps build a list and develop relationships with users.
Although all parts are important,
How productive are your products from a multi-platform strategy?
I am not just referring to how each sells individually…I’m talking about their overall productivity.
For instance, think about one of
As the Internet grows, more strategies for building email circulation develop.
These strategies are either internal or external, meaning they are executed on your site or away from it. All
If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012?
If you expect to
Sponsorships help secure revenue for online publishers
Many publishers believe that digital content needs to be free. Acting on this belief helps publishers experience bigger audiences and higher amounts of website
