The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis
Is there anything more important than monetizing digital content for magazines looking to embrace
Create digital magazine teams using agile principles and progressive technology to build more collaborative processes
Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C.
A responsive newsletter website brings accessibility to the table
Totally unrelated to publishing, you may have heard that Patagonia recently ditched their app. If you open it, it will tell you
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and
At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place.
What we like best about this batch of
The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And
Is an online ad network the answer to publishers' prayers when it comes to digital advertising revenue? We're seeing it with programmatic partnerships and other arrangements, and why not? Brands
Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers' own aggressive push
We count many B2B publishing companies as Mequoda Members, in large part because you're hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and
Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting
Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at
The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile
For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write
For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /
They might not rival Major League Baseball's offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in
Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.
Well, if you were in
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
"So I've figured out how to get traffic -- how do I
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.
Here’s a look at our
As MediaShift puts it, "what advertisers want from B2B media is solid leads on potential customers for their products and services."
Not so long ago, web and digital magazines were considered
App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the
Paywalls for online content are a work in progress, as publishers perfect the strategy with tiers, bundles, memberships, and other tactics. But there's no question that they have a place
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready?
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his
With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with
As teachers and observers of the digital publishing revolution, we are drawn to the positive stories coming out of the digital publishing environment. We share these stories with you, because
Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they
Time Inc. is partnering with IFTTT (if this then that) with the goal of “boosting cross-channel distribution of its digital content,” according to Media Post.
Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.
Digital Content Next has taken a deep look into time-based metrics for the publishing industry. The company has shared its findings in a new report entitled How Time-Based Measurement is
Digital publishers are always looking for the best ways to utilize revenue streams. In the realm of digital advertising, many are starting to turn towards time-based metrics.
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche
