An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product.
For example, let’s assume you have a product, perhaps
Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
Looking to the future and acting upon it now
Thus far, content publishers have been actively discovering the best practices for digital content marketing. They've been analyzing their publishing assets and
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations
One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.
The session was 41 Ways to Build Email Circulation, and I, like many of the
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
The digital landscape presents an interesting predicament for online business owners. Not only do employees have to be trained in new techniques for maximizing website traffic, the process for interacting
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.
If Digital Natives are in your target
What is the top of your audience pyramid?
At the bottom you obviously have your website, and the casual one-time visitors that land on it.
Above them you have subscribing members;
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and
Successful email strategies have multiple components where all work together to create a cohesive program that helps build a list and develop relationships with users.
Although all parts are important,
How productive are your products from a multi-platform strategy?
I am not just referring to how each sells individually…I’m talking about their overall productivity.
For instance, think about one of
As the Internet grows, more strategies for building email circulation develop.
These strategies are either internal or external, meaning they are executed on your site or away from it. All
If your organization is like Interweave, busily determining how much of your audience is using tablet devices, what will you do with that knowledge in 2012?
If you expect to
Sponsorships help secure revenue for online publishers
Many publishers believe that digital content needs to be free. Acting on this belief helps publishers experience bigger audiences and higher amounts of website
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place
Your content marketing system requires different types of content at launch than post launch
Prior to launch, all of the following types of content should be loaded so your system can
Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe
Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure.
In doing so, your magazine content can remain the center of your online activity, while
Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?
‘Primary traffic drivers’ should come to the minds of digital
What’s a subscriber worth to your organization?
This question takes into account the total amount of revenue you generate and the total number of subscribers in your email file.
Although not
The mobile device trend is gaining speed, for tablets and smartphones alike
What do mobile devices mean for your content? For some online publishers, it’s the chance to produce premium digital
Utilizing an image service can enhance your written content – do you know your options?
It certainly does not hurt to incorporate images into your blog posts. Visual accompaniments help keep
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
What we mean by a Mequoda System and why you should care
Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our
