A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more
All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in
Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost's Media Daily News, make note of
Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it's our job to
Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains
The late, great David Carr might have said it best in October of 2014: "For publishers, Facebook is a bit like that big dog galloping toward you in the park.
Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the
Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But
Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and
Every month, we check in with Folio:'s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes,
Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn't the only
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do
Condé Nast has partnered with GroupM for digital advertising, reports Folio. The deal, according to the article from Folio, “guarantees 100 percent viewability of digital display and video ads across
Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.
There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new
Digital publishers are always looking for the best ways to utilize revenue streams. In the realm of digital advertising, many are starting to turn towards time-based metrics.
Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create
With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort
Data released this month by Sharethrough shows that 29% of spending on mobile is for sponsored editorial content via native, in-feed ads, and engagement is up to 2.2%, eMarketer reports.
Yahoo has launched its new digital magazine covering the film industry, appropriately titled Yahoo Movies, and has stepped up its native advertising and content marketing efforts, TheDrum.com reports.
Digital advertising spending is set to increase faster in the media and entertainment industries than in any others, according to eMarketer's "The US Media and Entertainment Industries 2014: Digital Ad
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
The Newspaper Association of America reports that circulation revenues are up 3.7% to $10.87 billion, which might surprise you.
But these aren't your father's circulation revenues we're talking about; rather, the
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
January 10, 2014 - BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has
Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, "CEO Mike Perlis announced the news in a memo to employees today saying
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to "pin" their favorite articles. If
My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication
New technology brings advertising opportunities for digital magazine publishers
Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to
Four ways to provide quality content and increase digital advertising potential
Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is
Insight taken from Dan Ambrose, online advertising expert
New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers.
Regardless of the acceptance
Facebook continues developing its advertising opportunities
It seems, as of late, that Facebook’s goal is to create better advertising options for companies. This notion originally started with a push to make
Tips, changes, and growth for digital magazine publishing
I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans
If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions
With all the technology available within the marketplace, it’s easy to wonder
With digital magazine publishing strategies new to publishers, there are always a few improvements that can be made
The transformation into digital magazine publishing has required significant changes in a brief
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25
Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth
Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.
As PricewaterhouseCoopers
The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.
Advertising works for a couple of fundamental reasons. Advertising works when
A look at digital publishing changes and a glimpse into the future
This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these
With reported increases in profitability, digital publishing strategies are proving successful
Digital magazine publishing on tablet devices has turned into a weekly topic for us that continue to present new
