Tag: digital advertising

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,  

You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital  

When WIRED went live with the world’s first iPad magazine – a mere six weeks after the iPad’s debut – it sold 24,000 copies in the first 24 hours. For  

Since most magazine publishers are competing for these dollars and losing the battle, the need for revenue from subscriptions increases every day.  

Three premium membership programs that are aiming to double and triple company revenues in the next five years You would have to be living under a rock in 2018 to have  

The ten biggest take-aways about magazine media learned at IMAG If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I  

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and  

Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are  

An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and  

Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we're looking at publishers who are forging ahead with new initiatives, from acquiring  

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We've known that for years and we love seeing these launches continue.  

Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital  

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers We're seeing some of the biggest subscription website publishers reaping the benefits  

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines. First,  

Digital magazine content can find great homes online, especially when it's offered throughout a variety of popular channels. Today we're looking at some offerings for digital publishers that are coming from  

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we're seeing a variety of changes coming to the digital advertising side of digital  

As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales. Our first  

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads  Publishers using digital ads have a lot to think  

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy The Interactive Advertising Bureau (IAB) has a  

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company Today's news focuses on media company acquisitions, including some interesting ones that expand the current business  

Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy. We begin at Media Post, which is reporting  

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope We're seeing more publishers partnering with Facebook for distributing content as part of an audience development  

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers Digital publishers experiencing growth is a topic we love to discuss, and  

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds  Subscription publishers have a lot of options when it comes to how they market their content online.  

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website. We're in a recession. Maybe you're feeling  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising? Programmatic native advertising ... it's quite a mouthful, right?  

The latest updates about still evolving relationship between programmatic, publishers On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few  

Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you  

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean  

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how  

We make it our business to help you publish successful magazines. How do we do it? Well, it's not a big secret, and we certainly don't keep it from our  

Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must Our mission in life is to help you with publishing digital  

By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.  

Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines So maybe you're not quite ready to launch your  

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all There are are premium publishers, and then there is premium publisher's content, and you don't have  

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title Digital ad metrics rise, fall, resurface. New ones are invented every  

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal  

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier  

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their  

You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad  

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision Digital magazine distribution, readership, ad views, and more are  

What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad  

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good The digital publishing market moves fast,