Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as
With emergent factors like video, viewability in a mobile world, and website revenues rightfully obsessing digital publishers around the world, finding solid data to focus the head-spinning stream of opinions,
Lauren Pedersen, president of global marketing for Cxense, wrote recently in a column for Digiday that publishers are ceding too much control of their audience data to third parties.
