Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they
The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,
Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also
Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
If there's one thing all digital magazine executives can agree on, it's that there are never enough publisher revenue opportunities.
Settling on just one is out of the question, and even
The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two
If you've solved cross-device advertising, you probably don't need to be visiting the Mequoda website for free advice. If you're still experimenting and developing solutions, join the club: Even the
