Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.
Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they
The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Advertisement regulations are ramping up with the proliferation of digital advertising revenue opportunities like native content, programmatic ads, and mobile viewability. In addition, ad blocking programs and data privacy also
Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
If there's one thing all digital magazine executives can agree on, it's that there are never enough publisher revenue opportunities.
Settling on just one is out of the question, and even
Mastering mobile email marketing might sound like it's low on the list of priorities for digital magazines, but, in reality, it's rapidly emerging as one of the most pressing skills
The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two
Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
If you've solved cross-device advertising, you probably don't need to be visiting the Mequoda website for free advice. If you're still experimenting and developing solutions, join the club: Even the
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what
Repurposing content is a core tenet of the Mequoda Method, but we can't take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital
As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently,
Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes
eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:
The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the "The Convergence of Data, Marketing &
Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the
'Media Shift' tackles this year's digital publishing trends with its latest predictions
While forecasting a renewed focus on content and metrics in 2015 would hardly qualify as going out on a
It may be hard for some to remember when Facebook bought Atlas from Microsoft in 2013. Now the story is coming back to life as Facebook relaunches Atlas.
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Among Bhumika Dadbhawala's three tips for effective cross-device – or, as Mequoda Members know it, multiplatform – publishing is the ability to retarget for advertisers
Conversant has released a report stating a resounding 59 percent of marketing and agency executives say that cross-device advertising is a priority for them in 2014, a percentage that fell
