The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling
Affordable search engine optimization tips for editors (hint—they're all free)
As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on
Texting Becoming Bigger Part of Business Communications
Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head
Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer
Attention to these SEO copywriting details can boost your site’s “findability” and popularity
So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO
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If a tree falls in the forest, and no one is
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine
The Secondary Promise is a lesser benefit that the product also delivers.
Although not as large as the Big Promise, the Secondary Promise should be big enough so that, by itself,
Rosser Reeves wrote a classic advertising book in 1961 titled Reality in Advertising. Many of us newcomers have never read this book, mostly because it's widely unavailable.
But lucky for us,
The 2006 Mequoda Summit, our third, was the best yet.
Enthusiastic participants traveled to Waltham, Massachusetts (a suburb of Boston) from all over the U.S and from as far away as
At this week's Mequoda Summit, Robert W. Bly, the man McGraw Hill calls "America's best copywriter" will deliver a presentation titled "World's Best Kept Copywriting Secrets". He also has a
Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional.
He has a huge portfolio
