Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
Should you be trying to acquire linkless mentions?
You may have heard the phrase "linkless mentions" rolling around in social media and your email inbox over the last year or so.
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
How many 100-year-olds do you know who are adept at using the Internet? Forbes, a leading business publisher for nearly a century, is a shining case study in digital expansion,
With venerable tastemaker Time Out the latest in a long line of magazines opening up their websites to user-generated content, the question of how to compensate "amateur" or non-staff writers
The more content the better. That's what ALM had in mind when they launched Law.com which features its own contributor network. Adding the contributor network will help law thought leaders
Parade has been a bit slow to make the digital shift but over the past year it's made a few different digital publishing moves. Digiday's Josh Sternberg writes, "In
America's Test Kitchen (ATK) is now offering access to all three of its subscription websites for 69.99/year. Gigaom reports, "ATK is offering bundled access to all three of its websites,
Publishers have one major thing to think about in the next couple of years. What is the future of digital content?
Ten years ago, the question might have simply been "What
A little SEO analysis on Google's Panda update
Google's Panda update is pretty robust. As always, they're telling folks to "write good content and they will come". However, we can only
Thoughts from the paidContent Conference
The most recent change to the Google algorithm focused on rewarding high-quality content.
Websites providing low-quality content have lost rank in many instances.
The best SEO campaign strategy is actually a social strategy
Search engine marketers are continually throwing their arms up in the air every time Google makes an algorithm change. Unfortunately, these
