We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve
An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product.
For example, let’s assume you have a product, perhaps
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
We recently wrote about why magazine clubs are on the rise.
A magazine club is reminiscent of the book club model where you pay one price and gain access to a
For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task
When we set out to launch the I Like Crochet
When considering launching a video and course-based product, many publishers are failing in a big way by using a third-party learning management system. You're likely familiar with these third-party systems
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly
If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it's positioned.
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or
In publishing, there's no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the
Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald
What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub
If you are a magazine publisher, it behooves you to remember what makes the
If you're not there, your competitors will be.
Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow
Register now, or wait another year to attend this one-day workshop.
I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you
Please hurry! Your Early Bird price ends at midnight tonight
Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight.
Perhaps you noted our earlier emails
As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more
The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.
That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it
Put down the sunscreen and register before summer fever sets in
So, look, I know you're headed on vacation in the next week or so, but we have an early bird
