For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I've personally worked with hundreds of media brands
If you're a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you're creating mobile apps and dedicating resources to serious
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great
ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like
Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have
The latest in B2B publishing includes Penton's purchase of MRO Network; Informa's bet on events; and CIO's big change
B2B publishing represents the best of niche strategy; audience development depends largely
Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that
Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that
The top digital publishers have risen – and stay – there because they're willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,
There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
As websites become more and more sophisticated, the look and feel of portals has become slicker but it many cases more confusing as media companies attempt to use every trick,
There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.
Each week brings with it a new advancement, revenue stream,
If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking."
Ad blocking programs are
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
Big data is a big term, but there's not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much
Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content
More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile
Online content strategy can be navigated only when you're equipped with the right data analytics. Throwing an article up and calling it a day doesn't do it anymore. Luckily, publishers
Earlier this week, we relayed news of tech network Purch's Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch's success is a
Content marketing has caught on in many industries and disciplines, including B2B and B2C companies and publishers. According to Ad Age, 86 percent of B2B marketers are using content marketing,
There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
The New Yorker just boasted a milestone of 10.7 million unique visitors to their website from across the globe. Meanwhile, their circulation is up 17.7% year-over-year to 1.05 million.
Editor Nicholas
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.
Since checking email is a habitual action, and mobile devices are available
More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized
Insight on consumer email trends
There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to
Email marketing isn’t always easy. These days there’s so much junk email that it can be very hard to get your readers to open emails, let alone create a connection
The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements
Analytics may not really be the newest tool for audience development, but a comprehensive
The inherent value of email newsletters can be seen in Twitter’s recent actions. As combining social media and email has become a valuable content strategy, Twitter is launching a new
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for
How are you monitoring the sales of your products?
Knowing which products generate the most revenue helps you optimize your content strategy while dictating the future creation of new products. Especially
