A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda
We're seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we're looking at news of these focuses and the continued interest in data
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their
You need a magazine consultant that acts as a general contractor, and a content management system that does, too.
In the past I've divulged what to look for in a magazine
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We're seeing more publishers partnering with Facebook for distributing content as part of an audience development
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a
Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of
Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and
Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around
We've written a bit about fake news lately. How Google is
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Some publishers are focusing on new subscription website products while others are focusing on website quality
We’re seeing new subscription website products launch and new website launches coming to the industry.
Talking
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on
Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine
Single-platform legacy media companies are widely out of favor with buyers and investors. That’s
Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you
Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must
Our mission in life is to help you with publishing digital
The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the
The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis
Is there anything more important than monetizing digital content for magazines looking to embrace
If you're not there, your competitors will be.
Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow
Register now, or wait another year to attend this one-day workshop.
I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you
Please hurry! Your Early Bird price ends at midnight tonight
Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight.
Perhaps you noted our earlier emails
The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.
That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it
Put down the sunscreen and register before summer fever sets in
So, look, I know you're headed on vacation in the next week or so, but we have an early bird
Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in
The beauty of the digital era in publishing is that it doesn’t just give you a new
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.
But, like any
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native
Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation.
The
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
Among all of the challenges facing digital publishers, international expansion is understandably on the back burner, but don't sleep on the possible new revenue stream. Social media has shown that
Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever.
So, why hasn't
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
