F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who
We've covered the question "What is native advertising?" several times, stressing that it's not a new component of publishing revenue, but rather a fresh take on advertorial for the digital
Facebook may be releasing a content-recommendation initiative, reports Digiday. If this is the case, the social media giant will be following the moves of other socially-involved websites like Yahoo and
In the wake of the Advertising Standards Authority's recent ruling against Outbrain that forces UK publishers to more clearly label their paid content, several have come up with new ways
The current state of content-recommendation platforms is spotty, at best, and publishers are gearing up to solve quality-control problems while generating revenue.
