When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in
You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
If you're not serving the needs of your readers and Google, then at least half of your content marketing efforts are failing.
When you publish content on your free website Portal,
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
Learn how to write more effective native content advertising for a sponsor and start getting paid more for content
According to Business Insider data, the amount advertisers are spending on native
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
Our news of digital publishers acquiring new media entities continues, but with a few different looks today.
We start with American Media, which has acquired another magazine title from Wenner Media.
Study shows trust in branded content; Bloomberg proves value of branded content; Digital magazines aided by branded content from major publisher
Content marketers, digital magazines and publishers are turning towards branded
Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts
Digiday has recently unveiled its new website, which has been the first
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and
What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you're publishing multiple pieces of content every day. Most Mequoda
Native advertising becomes a focus for the Guardian
According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started
Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most
When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There's no doubt that brands are becoming hip to content, and while their first
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they
Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it
Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines
So maybe you're not quite ready to launch your
While it's true we've made our reputation with digital publishers, remember that many of them started as print publishers, and we helped them make the transition by instilling multiplatform strategy
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
Checking out the latest publishing analytics news from all data points
Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.?
We've watched with fascination their efforts to not only stay relevant and viable, but also to
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one.
All of what you're
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events
If you're reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.
Internet marketing is easy to do
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
They might not rival Major League Baseball's offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in
Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.
Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete
B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members,
With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands ... given the digital media evolution
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.
Each week brings with it a new advancement, revenue stream,
