Tag: content marketing

Some helpful hints on generating revenue through online advertising What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed  

If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is  

Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well  

There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different  

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author  

If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how  

If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because  

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money  

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content According to Business Insider data, the amount advertisers are spending on native  

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,  

Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early  

Get more page one rankings in Google by being a better keyword density checker for your business Our SEO process has several layers that starts with keyword research and ends with  

It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves  

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck As a publisher, you're publishing multiple pieces of content every day. Most Mequoda  

How to promote content on three tricky social platforms that publishers want to love Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,  

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others Make money by giving content away. That statement sounds odd to many people in publishing  

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs   Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on  

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the  

Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers  

It's easy to drive the same road with your multiplatform magazine, but it's fruitful to spend time on strategy and analytics to keep yourself accountable for growth Many CEOs readily admit  

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest At Mequoda, we talk a lot about your minimum information unit,  

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a "buy now" button, or an email subscription form. It refers  

I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social One of our clients recently conducted a  

What do you focus on while attempting to hire a new employee? What tools do you have at your disposal for the process? Most hiring managers would cite a resume as  

If you're reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution. Internet marketing is easy to do  

Ernest Hemingway once said, "We are all apprentices in a craft where no one ever becomes a master." Perfection in editorial management is a fallacy. There will always be deadlines that  

Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking. Whenever we publish a new article on Mequoda, we use  

Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success… If I told you I could teach you Mequoda’s proven strategies  

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep  

Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key I've been running marketing services departments and companies  

Google reveals the guidelines it uses to teach Search Quality Evaluators the difference between high quality content and low-quality content There's no three-word phrase we hear more in content marketing than "high  

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web  

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated. In a  

Are you acting as the general contractor of your content management system when it's supposed to be managing itself?  

Each subscription website business model we write about has a distinct combination of characteristics When Mequoda writes about subscription website business models, we always include a chart that outlines eight different  

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.  

Content marketing is more than advertorials, but they're certainly a big part. When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content  

When you think of the term "email analytics" there are two metrics you probably think of first: open rate and click rate. If those are the only two you can think  

Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most  

No matter how well you're doing, you can always do better. So is your retention rate too low? Yes! If it's not 100% (it never is) then your email retention  

Are you missing any of these cha-ching worthy event website elements? Publishers aren't strangers to events. B2B publishers often get more involved in audio conferences and webinars, but both consumer- and  

I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for  

The Ad Account Manager will creatively define marketing opportunities and solve marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The Ad Account Manager will  

In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing  

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest  

This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites. Out of those 200 articles, there were ten multiplatform publishing articles that  

Publishers have one major thing to think about in the next couple of years. What is the future of digital content? Ten years ago, the question might have simply been "What