Content marketers understand the delicate combination of editorial and marketing language. They use great content to upsell audience members into buying more comprehensive pieces of content, often in different mediums. Content marketing is popular online as it allows for free sampling of content before any sale is attempted.
When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from
This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re
Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and
Study shows trust in branded content; Bloomberg proves value of branded content; Digital magazines aided by branded content from major publisher
Content marketers, digital magazines and publishers are turning towards branded
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet
Now here's a monster development from those diabolical search masters at Google: A couple of weeks back, news broke that the company would be cracking down on mobile pop-ups and
Checking out the latest publishing analytics news from all data points
Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn
With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands ... given the digital media evolution
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Red Bull Media House has redesigned its website with an emphasis on integrating The Red Bulletin, the company's successful print product targeting 18- to 34-year-olds, to showcase its "online storytelling"
“So what exactly does Mequoda Group do for a living?” people ask us.
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences
If you don't take your organization to the next
7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link
Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012
The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
Google’s work with semantic search may lead to better results
Google will continuously work to improve search and create content areas for everything. In case you missed the May’s roll out
Tips on appeasing Google Penguin’s algorithmic changes
Google changes have been a popular topic as of late throughout the industry. Digital publishers and content marketers seeking safety from the wrath of
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after
If you aren’t able to catch your audience’s attention
Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that "revenue increased, in part because it served up 42 percent more
All industries have best practices for setting up their Facebook page
What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals?
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands
Hands-on Twitter workshop provides up-to-date techniques
One of the hands-on workshops at our upcoming Digital Publishing Workshop is entitled Unlocking the Power of Twitter. It will take place on Wednesday,
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our
Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.
Ideally, professionals use this medium to
This segment from the Digital Native Survey reinforces the power of the Internet
How many hours do you spend on the Internet each day? This is the question asked to our
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe
Tips for connecting with your audience
The digital landscape is unique and amazing in terms of communication abilities. There is a vast world of knowledge and entertainment online that can keep
