What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years,
What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others
Make money by giving content away.
That statement sounds odd to many people in publishing
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their
What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar.
Online calendars are used by all
What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub
If you are a magazine publisher, it behooves you to remember what makes the
The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis
Is there anything more important than monetizing digital content for magazines looking to embrace
Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines
So maybe you're not quite ready to launch your
If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are
In an
Create digital magazine teams using agile principles and progressive technology to build more collaborative processes
Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C.
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for
Checking out the latest publishing analytics news from all data points
Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,
Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,
When we develop magazine business plans for our Gold Members, it include seven levels which you've probably heard us refer to as CAROTME: content, audience, revenue, optimization, technology, monetization, and
Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important
While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One
To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.
Multi-platform publishers who recycle, reuse, and re-publish information in
Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert
Most legacy publishers have years and years of content that sits on their website and can still be extremely useful for their audience. In addition, they create new content all
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do
What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine
Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major
It's no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news
What to look for in community management systems from Haven Thread, to Simple:Press to Kunena
Forums really leverage some of the best things about the Internet. Sometimes called message boards, forums
The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events
Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking.
Whenever we publish a new article on Mequoda, we use
Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and
Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in,
The best content management system for publishers doesn't stop at content or management
If you’re a publisher in business today – congratulations!
You’ve already navigated some stormy times and maybe even stabilized
The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have
Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were
Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you
Content marketing has caught on in many industries and disciplines, including B2B and B2C companies and publishers. According to Ad Age, 86 percent of B2B marketers are using content marketing,
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently
Skift is reporting that Delta's Sky magazine is getting a redesign. Samantha Shankman writes, "It’s the first time that the content and format of the magazine have been reworked since
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
