Tag: content

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the  

When you think of the best email marketing service, you might be thinking of an email service provider like WhatCounts, Constant Contact, or MailChimp, but the system you use is  

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication  

At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but  

“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”. Even our best-performing publishing partners—who publish on  

In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We shared a story  

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve  

At Mequoda Publishing Network we are excited to announce the February issue of GreenPrints. At GreenPrints, our goal is to bask in the camaraderie of the world's most unique gardening  

I find myself publishing digital books, magazines, and newsletters as I have transitioned away from print over the past decade. I wish I could say that I made this transition  

Your GreenPrints Magazine January 2024 issue is ready for you to access and read right now. When you read this printable issue, you get joy, laughter, and inspiration. Start reading—and  

We have some exciting news to announce at Mequoda Publishing Network, the home of GreenPrints. Effective immediately, GreenPrints is coming out 12 TIMES A YEAR! That’s right, GreenPrints is now  

Is it somehow improper for email newsletter editors to support audience development efforts? Is it wrong for bloggers to promote a product from an advertiser, or from themselves?  

The best email marketing campaigns don't hit the snooze button on engagement – they wake up early and go to work every single day The worst thing you can do to  

One of the most important email marketing guidelines you'll encounter is how to confirm subscribers to your email list, and there's always time to change your mind. When you think of  

I'm Christy Page, and I'm excited to introduce you to a unique opportunity to expand your reach and engage with an enthusiastic audience of over 1 million active gardeners, cooks,  

We are now looking to expand by accepting Guest Contribution Articles for both Food Gardening Network and GreenPrints. If you are a current writer, blogger, influencer, etc. in the gardening  

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers  

“The days of renting or buying email lists are over. Email exchanges with aligned partners is the quickest, easiest, and cheapest way to grow your audience.” I Like Crochet now reaches  

When you read this special GreenPrints Collection Gardening Humor: Funny stories to keep you smiling & laughing all day long, you get a good dose of humor that will lift  

We have spent years advising on SEO, how important subject lines are, and other tips to get your emails read and responded to. For the past few years, we have  

“Digital growth for GreenPrints includes engaging print subscribers online—but rapid and big growth has largely come from Mequoda’s Email Exchange program.” In less than one year since its new website launch  

We have a marketing opportunity that may be of interest to you! You see, we’re looking to grow our publications: Food Gardening Network, GreenPrints, I Like Crochet, I Like Knitting  

Yesterday we shared with you the release of the Spring 2023 edition of GreenPrints. Today we want to thank all of our amazing sponsorship partners who help make this publication  

Spring is a time of hope. Of new growth. Of renewal, as plants and animals reemerge after a long winter’s nap. It’s a joy to be witness to the circle of  

We Like Sewing—a site just over a year old, serving sewing and quilting enthusiasts—tops 275,000 active email names, largely built with an aggressive Email Exchange program. “You don’t have to rent  

When you read the special GreenPrints Collection Healing Gardens: Engaging stories to boost, heal & soothe your soul today, you get soothing stories that will pull at your heart strings! The  

When you read the special GreenPrints Collection Animals in the Garden: Funny stories to entertain & amuse you today, you get entertaining stories that are guaranteed to tickle your funny  

“The days of renting or buying email lists are over. Email exchanges with aligned partners is the quickest, easiest, and cheapest way to grow your audience.” In less than two years  

Gardening romance? Is there really such a thing? Sure there is—and thank God! When you read the special GreenPrints Collection Gardening Romance: Stories of love, hope & laughter today, you get  

We Like Sewing has released their December 2022 issue helping you to bring the bright beauty of the moon down to earth, ring in the holidays with cheerful decorations, and  

Mequoda Publishing Network, publisher of GreenPrints Magazine, has released their Winter 2022-23 issue featuring delightful, heartwarming gardening stories, poetry, quotations, and original art. The Winter issue of GreenPrints Magazine features 15  

Food Gardening Network and GreenPrints Magazine are celebrating all things gardening with custom-designed, home printable 2023 wall calendar kits. The kits are available on the GreenPrints website for $20. Site visitors  

GreenPrints transforms from a print-only magazine to a vibrant multiplatform system with expanded content and continued focus on quality and subscriber engagement. GreenPrints, owned and operated by Mequoda Systems LLC, has  

Food Gardening Network and GreenPrints Magazine get into the holiday spirit with original digital DIY greeting card kits. Food Gardening Network and GreenPrints Magazine are getting into the holiday spirit with  

Food Gardening Network’s RecipeLion Magazine has released their March/April 2022 issue, which includes over 40 breakfast and brunch recipes featuring classic dishes, regional specialties, and healthy fruit juices and smoothies. The  

My parents often told me that patience was a virtue. I suspect this was tied to the fact that as a child, I was not very patient. As an adult,  

In previous weeks, we've talked about how using the MBTI can impact the development of your multiplatform publishing team. We've also discussed how different personality types can work better  

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,  

One of the biggest moving targets in Mequoda best practices is the metered paywall. The biggest question we get is, how much free content is enough? And you have to be  

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

A funny thing happened on the way to today's post. While doing keyword research to discover what you, our audience, call the top of your website, we found some disagreement.  

I'll make this quick because I know you're busy. You’re invited to join us on March 16 at 1pm ET for a FREE webinar, Giving Life to Your New Digital  

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success. Over the past year and  

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,  

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re  

Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions  

It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this: Is whatever you're thinking  

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an  

If you have an idea for a new digital magazine and are considering the many options for publishing it, you're reading the right words, at exactly the right time, and the  

A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales