Tag: cnn

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw  

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements  

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers We're seeing some of the biggest subscription website publishers reaping the benefits  

The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we  

Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers. We begin with The Atlantic, a subscription website  

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers  Driving website traffic is always on the  

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large  

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in the  

Subscription publishers New York Times and others make changes to their subscription products; "Trump bump" subscriptions leveling out for publishers Subscription publishers will make changes to products or evolve their subscription offerings  

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple,  

A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.  

There are 201,000 people searching for the term "apple pie recipes" every month, but that doesn't mean you should break out the measuring cups and write about it, if your  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S. A niche website is one that centers around a specific topic  

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website. We're in a recession. Maybe you're feeling  

If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model. In 2016, sponsored content, branded content, and native content  

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic! If  

Sponsored content should provide value for the reader at the same time as it creates a positive perception of the sponsor There's 23 Stories (Conde Nast), Courageous (CNN), Catapult Creative Labs (Active  

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their  

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing Last year, TIME's print  

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,  

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an  

There's no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its  

If you take a close look at the most visited sites on the Internet, you'll see an interesting phenomenon. They all seem to use the same four colors. It's true. Many  

Finding an edge is always at the forefront of online publishing companies' efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital  

Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But  

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his  

Social media for publishers can be a fast-moving, occasionally confusing gambit. While there's no question that integrating a social strategy will generate more readers and revenue, there are questions about  

Some publishers have found Facebook to be a significant form of referral traffic, especially since Facebook has taken efforts to highlight publisher content.  

The site will publish upward of 90 pieces per day, according to Poynter. Meanwhile, sister brand Money will publish 20 to 30. Taken together, the magazines have hired more than  

While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit  

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In  

According Talking New Media, "three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those  

It’s all good until you see that money still lying on the table. That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design,  

Flipboard has bought social mobile reading magazine Zite from CNN.  

The New York Times relaunched its website yesterday, while also unveiling its sponsored posts. DigiDay's Brian Morrissey writes, "The New York Times said it would take every care to label  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are  

Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land  

Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, "Topicly provides a visual presentation of the day’s biggest topics.  

Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in  

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines,  

In a recent article over on Magazine.org by Mary Berner, she states that Becky Lang is dead wrong about the future of magazines with a multitude of statistics that say  

Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads. Simon Wainwright conducted research on how consumers are  

Digital magazines can thrive, but they can’t be Yahoo On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting  

These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the  

Digital magazine publishing help comes from new devices and more publications We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings  

According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark  

An informative interview with Susan Laden, publisher at Biblical Archaeology Society The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live.  

Strategies online publishers are using or considering in modern times Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place. For instance, mobile’s reach is enormous and  

iPad 2 Reactions. Smile (if you’re Apple). It was a big day in cyberland yesterday, of course, with the release of Apple’s iPad 2 and the appearance of chief executive Steve