At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but
One of the most important email marketing guidelines you'll encounter is how to confirm subscribers to your email list, and there's always time to change your mind.
When you think of
Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and
Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what
Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based
"You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the
When you go shopping for a new car, you're generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
Your membership website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your premium membership website running and how much familiarity you have with third-party fulfillment systems.
Periodical
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda
Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach
Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it
Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be
If you're going to be an online subscription marketer, there are three things you're going to need, in no particular order:
A content management system (CMS). Not only should it be
As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the
You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
You need a magazine consultant that acts as a general contractor, and a content management system that does, too.
In the past I've divulged what to look for in a magazine
Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy
Before hiring subscription website publishing experts, take this advice straight to the bank.
If you're looking to grow the most beautiful rose garden on the block, would you prefer to go
It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their
What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar.
Online calendars are used by all
