Time Inc.'s People StyleWatch hit it big with an eight-question quiz matching readers with their "celeb style twin," as it was instrumental in generating 203 ad pages for the magazine's
MediaBistro.com's 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers' social media performance. The June list is the company's first in what will be a
Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The
"Facebook is now Hearst’s No. 1 referral source, driving 25 percent of traffic, up from 4 percent a year ago, beating out even Google. For Cosmopolitan alone, it’s 44 percent,
While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when
The 90-plus-page document is substantive, to say the least. It's the product of a six-month study on the part of a handpicked team tasked with navigating the Times' digital future
Victor Luckerson from Time writes, "Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts
It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest
Digital publishing is booming for both digital natives and digital retreads (as Don calls legacy publishers). But there's still work to do, and thank goodness for that because Mequoda still
If you're trying to make your content shareable, you may want to check out The Media Briefing's new post about BuzzFeed's five rules of creating sharable content. We'll dive into
UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a "soulful BuzzFeed." Instead of posting links to funny cat videos they are posting links
Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you're using guest blogging for SEO purposes, you're a black
According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is
Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive
A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -
Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land
The National Journal is moving its website to a more responsive design and ditching its app. AdWeek's Lucia Moses writes, "For National Journal, its iPhone app is relatively new (introduced
We've been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, "the partnership enables Mag+ clients
Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: "Salon is up 21 percent in net
According to PwC, as reported by Subscription Site Central, “The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine
According to Jakob Nielson, 90% of online community users are lurkers who read without contributing.
So you want more comments? Join the club. WIth hundreds of posts under my belt, I
There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone
Business practices for making viral content that gets shared
Even the best marketers can't come up with the task of "making a viral video" because in the majority of cases, a
