How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building
Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card
