Tag: business insider

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.  

Great content can be hard to find. That's why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we're  

Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are  

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content According to Business Insider data, the amount advertisers are spending on native  

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we're seeing a variety of changes coming to the digital advertising side of digital  

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons. Our first story involves Meredith Corp.'s Parents  

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at  

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity Audience development is a major factor in the  

You've probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some  

Facebook Live and other live video becoming a large testing ground for brands and publishers Live video is at the front of mind for many brands and publishers. The only question  

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks Maybe you heard this week that you can now "Tweet an emoji to @Google  

How to make money with video on your own subscription website and beyond Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills  

Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops Ad blocking software has become a challenge for publishers and digital properties using it for  

Can metered paywalls be the solution to voluntary whitelisting of adblockers? As they say, if you're not paying for a product, then you're the product. And in publishing, when you're giving  

Instant Articles are being used by major publishers and Facebook is taking note Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

Parse.ly releases report on friends and family algorithm that's worth sharing to your favorite Facebook publisher; plus, metrics and Messenger If you're a Facebook publisher, you know as well as anyone  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models. On some days, this is a great thing, and on  

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content  

As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in  

We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the  

The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform If you own a company in digital publishing, social media is not an  

Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form  

There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity. Each week brings with it a new advancement, revenue stream,  

If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking." Ad blocking programs are  

PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much  

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You  

Are you making the best use of publishing technologies? Do you ever wonder how other digital magazines are doing it? Digiday recently took a look at how six big publishers  

Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001. Depending on the pundits you read, those years may  

Ask any publisher about the industry's top trends, and it's likely the majority of their responses will start with the letter "M." Multiplatform, mobile, and metrics, to name a few.  

With these new-age advertorial examples, you'll re-think your native advertising game Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to  

Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes  

Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the  

After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his  

Harvard Business Review does a great job at social media. In fact, they do so well that Digiday wrote an article crowning their success.  

Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.  

Digiday last week profiled five companies – Adobe, Barney's, Coke, Dell, and Xerox – that are reshaping their websites in the mold of publishers.  

The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.  

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest  

Stipla is a new interactive iPad magazine that tells the stories of people from around the world. Cool Hunting's Nara Shin writes, "Stipla combines writing with panoramic photographs.  

Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers  

Capital New York is reporting that Business Insider will be investing in longer format articles. Business Insider founder and editor-in-chief Henry Blodget told Capital New York they plan on investing  

Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just  

Taking Advantage of Real-Time News On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It  

Catch up on the Mequoda Daily's blog posts for this past week...  

In a world of content networks and emerging technology, what’s the ruling class? I recently came across an article on Business Insider from a contributor claiming that content in no longer