We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how
Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of
If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In
Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines
Did you know that by pairing unproductive
Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently
Most publishers we've talked to say social media
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
The freebie content business model is one website we build for all of our Mequoda Gold Members
Choosing your content focus is a business-critical decision, as the focus you choose pretty
Have you started the venture on your next great website design? Maybe your original design was pretty great when you launched, but it's been a few years now and it's
