What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they
Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands ... given the digital media evolution
