Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We're seeing some of the biggest content publishers utilizing partnerships to build upon
Multiplatform publishing options continue to grow for digital publishers. Today we're looking new strategies being used by publishers for tapping into new revenue streams and audiences.
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in
It's no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising
The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an
Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
If you're a publisher, video must at least be on the periphery of your strategy, inching closer and closer to a prime position in your business approach. While you might
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as
The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in
Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the
Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you
Don’t overlook this powerful revenue stream
When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace
The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
As legacy publishers become digital publishers and the print magazine turns into the digital magazine, the aspect of fidelity comes into play. The human touch cannot be fully lost in
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in
Field & Stream gets it right the second time
If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital
The Chicago Symphony Orchestra (CSO) has just launched a new online multimedia magazine. Lewis Lazare for the Chicago Business Journal writes, "It is believed to be the first dedicated music
When we first heard about Google’s new Play Newsstand for Android devices … we were underwhelmed.
“Ah,” we thought, “Google is about to prove once again that they may understand search,
Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on
At last.
We’ve noted here that it seemed simply astounding that a publisher with the vast resources of Time Inc. was putting out a blurry product. TIME magazine – granddaddy of
Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content.
“Digital disruption has been fantastic for the publishing industry. It’s
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for
Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science
Popular Science, founded in 1872 and now owned by mega-publisher Bonnier Corp., is the fifth-oldest continuously published magazine in the United States. But as old as it is, its focus
Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, "HBR has seen total
Publishers are taking a great deal of time and research to get multiplatform publishing right. FOLIO Magazine took the pulse of a couple publishers to see what steps publishers like
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics
The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.
In addition
