According to Jakob Nielson, 90% of online community users are lurkers who read without contributing.
So you want more comments? Join the club. WIth hundreds of posts under my belt, I
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
As editors of a marketing blog, it'd be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we "do all our own stunts" as
The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.
CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media
SEO Blogging can do wonders for online publications
Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable?
In some
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
There are two sides to audience development blogging – the practitioner’s side and the manager’s side.
Practitioners, including online editors and bloggers, want to know all the best strategies for audience
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Traffic begets audience members, consisting of subscribers and buyers
Not everyone who visits your website will become a subscriber.
However, the more traffic your website receives, the greater the chance of building
A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, "it's not you, it's me" to blogging during its peak of effectiveness
There are
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have
Have you discovered actionable strategies for Facebook and Twitter? Are you able to create blog posts optimized for search engines?
These strategies have become an organic marketer’s dream as they
There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone
Sometimes you have to reach out and touch your audience members. Not literally, of course, but not everyone will be actively looking for your content, even if your core content
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with
If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic
SEO blogging is unlike anything traditional editors are used to.
On Blogging, Telemarketing and Timing of Emails
Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami.
1.
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
You don’t have to meet us in New York City to receive our valuable training services...we can come to you.
If you and your team desire to learn more effective ways
“A Personal Touch” isn’t cheesy marketing or something reserved for “mom and pop” gimmicks. In our world of cyber-autonomy, a personal touch can be just the thing to change a
3 software options for building an open content subscription website
It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to
Guest blogging as a method for expanding your editorial reach
Hear me out, hear me out.
I know that daily publishing schedules already have you quivering in your sleep and on your
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging
The long tail approach sells books, too
All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
Ellen Smith, Owner and Managing Editor, Mine Safety and Health News, Pittsford, N.Y.
What was your first job out of college and how did you get into this business?
Working for Pasha
Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary
Not all keywords are created equally – learn techniques for keyword research and content production efficiency
In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how
Stats on the promotional methods that content marketers use as part of a content marketing strategy
In 2011, it’s fair to say that content marketing has caught on.
The concept has been
Boost the rank of your articles with this Facebook SEO hack
All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
How to define a social media policy for employees, using almost 200 different examples
Just as I found a database of over 174 different social media policies online today, I realized
Discover an array of future events that help build digital skills
The need for new skills has emerged for online editors, marketers and publishers in 2011.
Success in the digital future belongs
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
You're not SEO blogging until you're up to your eyeballs in keywords and inbound links
When you launch a blog, your main goal is to increase website traffic. If you're ad-driven,
