Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in
When syndication is used for audience development, magazine publishers should be wary of duplicate content
Publishers have a long history of building audiences around specific topics, or niches. But the internet
To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest
Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one.
All of what you're
Getting your emails opened is the most crucial part of email copywriting
A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote
Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn
If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an
Content marketing is more than advertorials, but they're certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content
Creating a robust editorial schedule for your blog isn't only about making sure that your categories are getting published in regularly. It's also not about fulfilling the need of all
There's a lot to learn in Google Analytics, but unless you're a business analyst or marketing manager, you probably don't need to know all of them.
However, one set of metrics
Mequoda Gold Members and every reader of this blog know me as a publishing consultant, journalist and blogger. Now I’m thrilled to introduce to you: Don Nicholas, novelist.
No, it’s
In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and
As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.
Solidifying its status as a publisher to be reckoned with, Ev William's long-form portal Medium has relaunched Matter, a digital magazine focusing on "in-depth journalism about the ideas that are
DailyWorth, a publisher focused on finance news and advice for women, is taking the Forbes approach to content.
The newsletter started by Amanda Steinberg in 2009 and now 850,000 subscribers strong
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
If you want to know one of the reasons why print has been uprooted by the web, blame readability.
Ever since we've been publishing magazines, newspapers and newsletters, the jargon and
Recruitment Advisor has posted a fun article about the audience development campaign that's underway for the newspaper at the San Quentin correctional facility.
Yesterday I read Matt Cutts' new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that
Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you're using guest blogging for SEO purposes, you're a black
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become
In one of the most interesting paywall experiments we've ever seen, there's a new article on what The Sun is up to.
"The company is launching a new digital subscription package
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
When it comes to SEM, publishers are very, very special
There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
Having an active community is the first step in developing an audience.
The larger the community you have, the quicker your audience will grow.
The community consists of contributors who associate with
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
Your editorial guide to making work days a little shorter
So you're the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting
More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
Today we're focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content
From print publishing to digital magazine publishing, a blog can be hard to start with a good strategy behind it
Some publishers are only familiar with providing content. They don’t necessarily
