App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their
Creating a robust editorial schedule for your blog isn't only about making sure that your categories are getting published in regularly. It's also not about fulfilling the need of all
Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines
One of Mequoda’s websites is the Remonsy ETF Network, whose name is a portmanteau for Retirement Money System. Remonsy’s founder and investment guru Tom Vaughan started his first money management
These subscription website homepage ideas will help you provide a better user experience through website design
Mequoda has long quantified its own best subscription website homepage ideas, which we put into
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw
A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more
Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile
Adobe publishing is a pricey option for publishers, but many believe the company's products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members
When you think of the term "email analytics" there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think
There's a lot to learn in Google Analytics, but unless you're a business analyst or marketing manager, you probably don't need to know all of them.
However, one set of metrics
I recently talked to a publisher who, up until recently, almost never promoted his magazine. But he didn't realize it. He has a Portal with free content, a magazine website
Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let's take a look
Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid
With these new-age advertorial examples, you'll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to
Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good
Winter, spring, summer or fall, all you have to do is call, and your evergreen content will be there. Yeah, yeah, yeah.
We've talked about evergreen content and it's antithesis, deciduous
Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You've crossed off all of these items as
If at least 2% of your website visitors aren't converting into email subscribers, then you're reading exactly what you should be. And most publishers are averaging much less than a
Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content
Website taxonomy needs to be clear and easy to understand so your audience members can find the information they seek. The mobile version of your website has to be even
Social media is undoubtedly the best way to get your articles shared. Since 2007 or so, the social media world has become a go-to spot for businesses who are looking
Any and all recent discussions about digital advertising trends – including this one – make mention of native advertising. Some publishers have embraced it, while others are wrestling with the
For publishers, integrating a metered paywall into your subscription strategy has been on the table since at least 2011, when The New York Times took the plunge and not only
Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And
Are you missing any of these cha-ching worthy event website elements?
Publishers aren't strangers to events. B2B publishers often get more involved in audio conferences and webinars, but both consumer- and
With our blog, we aim to achieve a nice balance of posts that comprise the "Free Advice" we promise in our navigation bar. This combination includes best practices, case studies,
Mequoda Gold Members and every reader of this blog know me as a publishing consultant, journalist and blogger. Now I’m thrilled to introduce to you: Don Nicholas, novelist.
No, it’s
I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
One of the more popular paid subscription website models that Mequoda has identified is the paid membership website. Unlike some of the other models, it’s user-driven and content-based, and its
With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple
People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that's built to pass link juice through the website's pipeline.
There are four main principles of the Mequoda Method: Attract, Convert, Engage and Monetize.
Engagement is one of the most important steps in the process of audience development because if
Over the past few weeks, we've talked a lot about digital magazines and specifically online magazines - the online edition of a magazine in HTML format, which typically comes with
A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few
Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990's but even as recently as
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
If there's one thing Mequoda is strict about, it's aligning your free content with paid products -- making sure that for every free topic you write about, there's a paid
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
