A Mequoda Content Marketing System depends on building user relationships that begin with email capture.
In 2011, more than ever before in the history of publishing, the database is king.
Building user
Who No’s? Try Saying Yes or Sharing With Others
I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,
Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an
Press release guidelines for getting bloggers to respond to your PR emails
At Mequoda, not only do we get press releases sent to us on a regular basis, but we also
Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter
You have lots of awesome content on your blog. Some of that awesome content hasn't been
The use of video online is increasing
Those among us with dreams of being film directors and documentary producers can rejoice. Well, maybe not, but the popularity behind online video content
The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that
A tip that may save you money
We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,
Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that
How three passionate people became writers, then bloggers, then Internet marketers
The person who today says, “I’m a blogger” is the same person who in 1993 would have said, “I’m a
What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
Tips from the pros on how to create social media press releases
Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as "a single page of web content
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords.
Clutter or creativity; you be the judge
Google’s advertisements are getting some enhancements as of late.
Their Product Listing Ads, which have consisted of ad image, product description and price, are now
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
Texting Becoming Bigger Part of Business Communications
Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head
It's OK to borrow email marketing subject lines when they're good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us
How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months?
When writing editorial content for a Mequoda Online Publishing & Marketing System,
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
Organize your editorial and marketing efforts with this micro-blogging platform especially for businesses
Yammer is a new(ish) social network similar to Twitter, but on the business side of the spectrum. Your
'Times' Is a Changin’ Towards Niche-Audience Approach
“All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this
Great online editors make for great online publishing
At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
Top 5 ways to drive traffic to your website using LinkedIn
Since LinkedIn is known as the professional network, you may not be utilizing it fully as part of your
Try spicing up email newsletters & articles with unrelated topics
What makes your email newsletter different from those of your competitors? Does it offer better content? Does it look better? Does
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence
The key to content marketing is to let the content market itself
Maria Pergolino, director of marketing for Marketo recently gave a presentation on how to be a better content marketer.
See how you may be able to avoid people unsubscribing from your brand’s Facebook page updates
Due to the popularity of social media, some marketers are focused on driving recommendations through
From small businesses to large ones, these tips can help anyone find new audiences
The Internet offers many ways to get exposure for companies. By now, many of us are familiar
How to stay one step ahead of Google Instant
“Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter
Start driving website traffic by being more pro-active about link-building
Search Engine Optimization is just one piece of the puzzle when it comes to getting ranked in Google. Another big piece
LinkedIn Career Explorer combines social media and recruiting
Career Explorer on LinkedIn is a valuable new tool that matches up college graduates who are looking for full-time jobs or internships and
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists.
Of all the online robots and applications on tap, my
goo.gl another amazing tool from Google
Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
Listen to the new media trends: a podcast listener is worth his weight in gold
Listen, let's be honest. All the buzz about podcasts sort of fizzled over the past year
