Google joins the realm of socialization
How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable
Rooms to Meet and Wishes to Tweet
It’s Wednesday and we’re talking wish lists—two kinds in particular. One is a new Internet model and the other is an additional way for
Inbound links won't mean jack if nobody is searching for you
Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial
Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
All through college and a year
Insightful SEO tips for video from SES in New York
Video content and highly optimized blogs both have a lot of social power.
Blogs provide a home for informative articles, educational downloads
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Lisa Buyer shares her SocialPR prowess at SES in New York City
Like many online endeavors, public relations is becoming more social.
Lisa Buyer, President and CEO of the Buyer Group, discussed
Rewrite history with these editorial tips for bringing content back to life
Imagine that you're Tom Werner, owner of the Boston Red Sox back in 2002. Fenway park, home to
Increasing website traffic by building more quality inbound links
The value of your website is determined by how many people visit.
This is true for both advertising-driven websites and product-driven sites, because
If you thought your daily online publishing strategy was tough, try daily video publishing
When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
What is more important, content creation or content curation? Share your thoughts
There are varying opinions on the activity of content curation and where it fits into the world of online
Tweets and Quacks Need More Sound Checks
I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by
Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page
If a blog or sales letter is never found in a search engine, does
Increase website traffic by reading these books and marketing them like their authors
Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Why print is no longer sacred and why that's OK
Print can't possibly be dying, when there are so many services out there trying to put printed product manufacturing in the
Inbound marketing proves to be the cheapest lead generation tool for online marketers
Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive,
Short email subject lines will get your emails open faster
An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have
Thoughts from the paidContent Conference
The most recent change to the Google algorithm focused on rewarding high-quality content.
Websites providing low-quality content have lost rank in many instances.
Content marketing is designed to create stronger relationships, but only if you’re doing it correctly
Content marketing is the most successful method for creating a devout online audience.
That is my honest
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be
SIPA Members Appear in Popular Media Outlets
It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you
The new and improved Facebook Like button takes over the old share button
It's funny. When we start using social networks, we require a little adjustment period. We take small steps
4 components for writing educational articles while engaging in content marketing
For all the online editors and content creators out there, in what ways do you structure content?
I’m not referring to
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
Three tools to increase website traffic that take a little extra effort
On a day-to-day basis, I probably use a dozen different tools to do the various tasks I need to
How magazines like Budget Travel pay homage to the unique experiences of their readers
What will the magazines of tomorrow look like?
I know that as a woman in my late twenties,
[question]
What are the three main types of blog content?
[/question]
[answer]
1) SEO blog posts
2) Email blog posts
3) Buzz posts
1) SEO Blog Post
The main job of an SEO blog post is to build
Learn to build an audience that keeps coming back
In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.
Using
Seven steps to spending less time in the email newsletter machine
I'll start out by saying that you're just about as likely to put together an email newsletter in four-minutes as
Do you know who’s in your online neighborhood? Find out with an Online Market Audit
Buzz posts serve as great social media fodder while displaying your industry knowledge.
Creating the best buzz
Do you know the most trusted social media sources?
The social media landscape is changing.
According to the GlobalWebIndex “Annual Report 2011”, a shift is taking place in how consumers use social
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
'Wine Guy' Emphasizes That We’re Only 'Human'
“Vaynerchuk, who hosts the Wine Library TV blog and runs a large wine-retailing business, said his extensive email list averages 97 opt-outs a day.
This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable
Concerns that need to be addressed by publishers
The point of the digital magazine revolution appears to still be unclear to some.
For instance, I recently read an article entitled “A Race
For the good of list-building: It's finally acceptable to add a little "POP" to your website homepage design
We don't like to call them popups; we like to call them "floaters".
Insight from Amanda MacArthur, the speaker of our upcoming Blogging for Editors webinar
In Mequoda Daily yesterday, we discussed the three master blog types all bloggers should be using within their
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
Facebook gives companies a few updates to their social media strategy
Late last week, Facebook rolled out a number of changes across their social network. Most importantly, they rolled out some
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their
How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic
Valentines Day has a love/hate relationship with people. Some people love
