Soldiers’ Video Shows Accuracy of SIPA Keynoters
Anyone who attended this week’s SIPA 2011 Conference in Washington, D.C. is nodding his or her head after hearing about the U.S. soldiers’ now-viral
Boost the rank of your articles with this Facebook SEO hack
All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the
4 helpful tips for gaining more exposure and developing lasting relationships
Creating relationships with bloggers can lead to more exposure for your content and brand.
Bloggers that already have existing audiences interested
Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn
In the past few months, there have been some noteworthy social media updates to the platforms that we use in our
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Learn how to check website traffic and compare your print to web ratio
The amount of visitors who come to your website can directly correlate to how much revenue you are
The Follow Button is a new way to create engagement from Twitter
In apparent attempts to compete with Facebook’s “Like” button, Twitter released its Follow Button on May 31st, 2011.
Although it’s
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
Is Google giving more credit to social media because people are linking less?
As much fun and success as I have marketing with social media, it's still a struggle to convince
7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis
Social media is effortlessly expanding. People of all ages have flocked to social networks so
Affordable search engine optimization tips for editors (hint—they're all free)
As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on
Learning From Social Media’s Biggest Mistakes
James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at
Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers
In an Audience Development panel at IMAG’s 8th annual conference in San Francisco
Discover how to make the Panda update work for your content
Since Google’s Panda update took place in late February, many publishers have been wondering how to provide the “quality content”
Even when you publish a monthly magazine, it can still be hard to come up with content when you're posting blogs daily - even several times day. Magazine content management
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website"
Over the past 15 years, I’ve helped start
Google recently released changes to its Google News to create better search experiences
Google News, a content partner for many online editors, announced design changes yesterday.
According to the blog post by
Email copywriting is only a small ingredient in the grand scheme of email marketing
Why do you send email promotions? Why do you send email newsletters? The answer is that you
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful
How to define a social media policy for employees, using almost 200 different examples
Just as I found a database of over 174 different social media policies online today, I realized
Streamline your audience development process with these must-have editorial management tools
When you're writing content that you know like the back of your hand, being a daily online editor seems like
Social Media and the Law: Time to Get With the Program
Take a look at these recent examples of companies' brushes with social media and the law from the website Virtual
Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts
When you put a video on YouTube, you're not only using the platform as a
Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my!
Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect,
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
You're not SEO blogging until you're up to your eyeballs in keywords and inbound links
When you launch a blog, your main goal is to increase website traffic. If you're ad-driven,
When someone happens upon our homepage, it's usually because they either typed in your web address, or because you have a link out there that goes to your homepage. Perhaps
Jennie Phipps, Editor & Publisher, Freelance Success, Farmington Hills, Mich.
What was your first job out of college and how did you get into this business?
I was hired by WBNS-TV, the
Search bests social for many content publishers
The next time someone tells you SEO has lost relevance, share some of the following information with the person making the claim.
According to recent
Which elements make for an easy to read landing page?
No matter how you cut it, you’re going to need to write lengthy sales letter copy for any landing page.
Even a
6 tips why Twitter Lists are valuable to social network users
Creating lists on Twitter helps users become more focused with their activities on the social network.
Have you started using Twitter
Facebook for Business? A Writer Gives It a Go
The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
New Books Add Value to Today’s Marketing Discussions
Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:
1. “Real-Time Marketing &
Make your blogging more efficient and enjoyable with these four blogging resources
Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
A little SEO analysis on Google's Panda update
Google's Panda update is pretty robust. As always, they're telling folks to "write good content and they will come". However, we can only
