This week we'll review our mobile best practices for collecting email addresses without ticking off the Google gods. Most of the adjustments we make to mobile conversion architecture is for
Last week we talked about how desktop and mobile conversion best practices have changed over the last 3-6 months in response to Google, who continues to challenge us in an effort
Over the next few weeks, we'll be documenting and sharing new best practice scorecards through these executive council updates that will help you determine if you're converting visitors into email
Huffington Post's website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on
A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose
Do you ever feel like you're working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
Before hiring subscription website publishing experts, take this advice straight to the bank.
If you're looking to grow the most beautiful rose garden on the block, would you prefer to go
It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves
There's a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas,
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.
And it strikes me that trying to succeed in the magazine publishing industry is a lot like
Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.
Legacy sources like direct
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS
The history books will never look back at 2016 as an uneventful year. We
Intent, alignment, and engagement take the stage in 2017 for audience development professionals
I don't know about you, but I'm eager to see how audience development changes in 2017. Over the
Will Time Inc. save magazine publishing on newsstands through retailer innovation?
In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.
Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still
Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters
In 2016, publishers couldn't stop talking about the possibilities of
Search engine optimization is kind of a game, right? It's an important game – a necessary one for any publisher – but mostly it's just us trying to play by
Perhaps you’ve heard about Mequoda’s Haven Nexus Customer Experience Management System. After all, it’s the only technology you can get from the same company that can deliver a proven strategic
One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!
Most niche publishers we know have books as part
Since Mequoda's inception, we've helped create 14 publishing superstars. We're looking for the 15th. And the 16th, and the 17th ...
Wondering if you're the kind of publisher we're looking for?
How we're adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner
It had been awhile since Google played around with its search algorithms, so
What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years,
How to make the most of your magazine portal every day with the tools you have in front of you
Every magazine publisher should have a free portal. It's the backbone
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
It’s a simple thing, but it can have a huge impact.
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview
Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most
The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.
Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook
If there's one thing we know about online digital publishing,
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they
Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is
Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for
The book content business model can give you a variety of items to sell that can be sold digitally for a large profit
When developing strategic plans for CAROTME (content, audience,
September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with
Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must
Our mission in life is to help you with publishing digital
If you maintain a keyword universe like we do for our clients, you may want to follow our lead on this update
Mequoda is built on a structure of best practices. Best
Mequoda Method for the win
This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.
If you're not there, your competitors will be.
Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow
Register now, or wait another year to attend this one-day workshop.
I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you
It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go
Please hurry! Your Early Bird price ends at midnight tonight
Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight.
Perhaps you noted our earlier emails
At the beginning of your roadmap, this magazine platform should come first, even before an app.
Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:
The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.
That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it
