One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better
How to Make Money Selling Other People's Books
Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating
Mequoda Founder and Membership Website Expert Don Nicholas announced today the release of 5 Deady Membership Website Mistakes, a free eBook available at the Mequoda Daily, a free website and
America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for
Discuss the online publishing job responsibilities, key metrics, goals, objectives and activities for the managing editor of a vertically integrated new media organization
Personnel Policy Service Publishers is Plagued by Poor Organization and Uninspiring Graphic Design, Degrading a Site That Otherwise Offers Both Useful Free Content and Premium Products
The Daily Reckoning Website, a Network Hub for its Financial Newsletters and Services, Demonstrates Effective Website Design and Site Architecture that Supports User Tasks and Goals
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial
Two of the publishing industry's leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better
TheBookStandard.com describes itself as "the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!" It's an accurate description.
VNU Business Media, publisher
Of all the dot-com companies that were launched in the 1990s, it can be argued that eBay.com is the most successful. Twenty-four percent of all e-commerce in the United States
The Morningstar® FundInvestor™ landing page, when measured against our Landing Page best practices model, is ineffective and dysfunctional. This review is of one page on the MorningStar.com website, a link
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one
Working in a call center must be tedious. Every caller requires courtesy, attention to detail, and service with a smile. And the calls keep coming, hour after hour. So how
Bristol, RI - January 26, 2005 - Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors.
Seth Godin, Father of Permission Marketing and Internet Pioneer, Delivers a Dysfunctional Website
Why is it that some of the best, most commonsensical and trusted marketers don't practice what they preach?
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
For a newspaper with only a third of the circulation of The New York Times, The Atlanta Journal-Constitution does an excellent job of keeping their website easily searchable and user-friendly.
With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.
Bristol, RI - September 23, 2004 - With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award
Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI - September 14, 2004 - Marketing & Publishing.
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is
Some 16.5 million Americans—or 7.5 percent of all adults in the United States—are yoga practitioners, and another 25 million people expect to try yoga within the next 12 months, according
