7 tips for finding dedicated audience members
Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers.
And although there are great tools
Utilizing these tips will help your video strategy on YouTube
Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content
Lindsay Konzak, Editor, Modern Distribution Management/Gale Media
SIPA: What was your first job out of college and how did you get into this business?
LINDSAY: I joined the Peace Corps. I taught
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all?
How three top publishers have designed their email newsletter headers to increase open and click-through rates
When someone signs up for your email newsletter, it's because they like your content and
Early bird pricing for the Mequoda Summit East 2011 expires on July 31st
Register now for the Mequoda Summit East 2011 and receive the lowest price available
Dear Publishing Professional,
It is that
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from
Check out these email marketing vendors who have a knack for publishing great case studies and informative research
At Mequoda Daily, we blog a whole lot about email marketing. We talk
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches
Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Bonn, Germany
What was your first job out of college and how did you get into this business?
After my graduation in
Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages
So you’ve painstakingly taken the time to develop an extensive keyword universe that
Stats on the promotional methods that content marketers use as part of a content marketing strategy
In 2011, it’s fair to say that content marketing has caught on.
The concept has been
An email strategy utilizing these email types can help you sell more products and build your audience
The types of emails you send to your list have a lot of impact.
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
SIPA 2011 speakers bring their books and knowledge to the table
Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics
The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates
Properly designed and optimized landing page templates
Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable
Receive your FREE digital copy of Million Dollar Landing Page
Discover the types of attendees that can be found at our Mequoda Summits
Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my!
Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds
Insight on creating sales letter landing pages from our Landing Page Handbook
Download a FREE digital copy of our Landing Page Handbook now
With all the content present on the Internet today,
New Books Add Value to Today’s Marketing Discussions
Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:
1. “Real-Time Marketing &
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out
Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
All through college and a year
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
Facebook gives companies a few updates to their social media strategy
Late last week, Facebook rolled out a number of changes across their social network. Most importantly, they rolled out some
SIPA Munich Spans Globe for Latest Ideas
It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers
Uncertain times require additional training to garner job security
Online editors need to master the art of blogging to be an asset for modern publishers.
Nowadays, editors have the task of creating
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
[question]
What are some of the goals and benefits of Content Licensing?
[/question]
[answer]
Content Licensing Goal #1 - Building Your Traffic: Many content licensing deals come with perks. For instance, when looking to
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague
A look at service journalism in the 21st century
It’s apparent our colleagues at Gawker do not understand what team-based service journalism is really all about.
Before I go on, let me
Do-Not-Track Proposal Update: Mozilla and Google Respond
First, some background. On Dec. 1, the Federal Trade Commission (FTC) “issued a preliminary staff report that proposes a framework to balance the privacy
Tips for getting a better click-through rate on editorial email newsletters
The first screen of your email newsletter, which includes the preview pane, is a big part of your email newsletter’s
Our Free 10 Email Newsletter Design Best Practices white paper will teach you how
Download your free digital copy of 10 Email Newsletter Design Best Practices now
An impressive email newsletter will
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following
This free report from Mequoda Group discusses the content marketing strategy that successful online publishers and content marketers are using
(Nationwide)---Studies have shown that content marketing is going to be a
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO
Exhibiting Tips for Drawing People Over
The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the
