We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.
First,
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the
Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content
Circulation reporting and auditing has been a meticulous science for more than a century. Then digital magazine publishing came along to shake it up for the first time in decades.
In
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business
Magazine circulation numbers are by definition always changing, but we're at a crucial juncture when it comes to these stats.
For instance, it's hard to believe, but the Alliance for Audited
Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you've come to the right place, because that's what
We're not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there's room for print in multi-platform publishing; while Mequoda Members approach us
Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
The Alliance for Audited Media merged with digital audit firm IMServices Group, which focuses on ad technology issues like viewability, illegitimate clicks, and traffic fraud, according to Folio:.
Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for
It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December
According to AdAge, Game Informer accounts for one third of all digital magazine subscriptions. Michael Sebastian reports, "The 22-year-old magazine, which previews and reviews videogames, has a digital replica circulation
Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, "HBR has seen total
The New York Times has a new report on magazine subscription and newsstand sales. Christine Haughney writing for The Times reports, "Magazines continued to struggle with sales of subscriptions and
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
It’s always a good time when a woman gets to read a men’s magazine as part of her job.
I swear I was researching whether Men’s Health advertises their digital edition
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
