Tag: audience engagement

The true audience development definition requires maximum outreach while retaining results for future sales Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins  

Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need to be answered or a learning tool they need  

Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.  

You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,  

The evolution of audience development comes through the evolution of online tools, social networks and communities. Today we're looking at some recent news for audience development, including a set of standards  

Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth Movement can happen quickly for digital publishers, especially in a space where evolutions in  

What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products The directory website business model still has a lot of upside for multiplatform publishers. When  

Audience development growing with faster ads, custom software and more social media usage Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results  

Huffington Post's website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom A website redesign can have a major impact on  

Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future The best audience development  

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more  

Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as  

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean  

We make it our business to help you publish successful magazines. How do we do it? Well, it's not a big secret, and we certainly don't keep it from our  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it  

If you're running a digital magazine, VR, or virtual reality, is not at the forefront of your mind right now. You've got daily content concerns, tech to catch up with,  

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title Digital ad metrics rise, fall, resurface. New ones are invented every  

If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven. Will  

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more Can association magazines transcend membership readers to engage in some serious audience development?  

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry  

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies Regardless of whether you plan on participating in Facebook Instant Articles or other  

The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events  

Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work. It's our lifeblood. When we set out more than a  

Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever. So, why hasn't  

Is an online ad network the answer to publishers' prayers when it comes to digital advertising revenue? We're seeing it with programmatic partnerships and other arrangements, and why not? Brands  

The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends  

We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the  

We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also  

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics Much like old-school counting statistics in baseball, old-school publishing metrics like  

October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate Every once in a while, we like to  

These subscription website homepage ideas will help you provide a better user experience through website design Mequoda has long quantified its own best subscription website homepage ideas, which we put into  

Digital publishing success comes with a multiplatform publishing approach. Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling  

One of the biggest mistakes event organizers make is that they keep on promoting to the SAME AUDIENCE. You’ve developed a great database of prospects. You continuously update your list,  

Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.  

The American Press Institute has released a guide that helps plan events based on the efforts of 20 different publishers, complete with advice on developing branding, driving audience engagement, and  

Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The  

At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites  

The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.  

The dust has settled after Time’s personnel changes during the first week of April, and Tom Weber has found himself near the top of the heap. An assistant managing editor at  

Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry. The popularity surrounding subscription websites stems from the fact that  

At last. We’ve noted here that it seemed simply astounding that a publisher with the vast resources of Time Inc. was putting out a blurry product. TIME magazine – granddaddy of  

What do you do? Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing  

Catch up on the Mequoda Daily’s blog posts for this past week  

The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models. Advertising works for a couple of fundamental reasons. Advertising works when  

Catch up on the Mequoda Daily’s blog posts for this past week  

Six elements of engagement for better content marketing to a very important demographic The American writer Carl Sandburg once said, “Nothing happens unless first a dream.” In today’s digital world, many  

A challenge from some SIPA 2012 speakers Take this mid-week quiz concerning speakers at the upcoming SIPA 2012 Conference, May 20-22. 1. Which of these choices is NOT on Jeanne Hopkins’  

Six valuable messages and the sessions to cover them The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant