The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we
Publishers are constantly looking for new options for an audience development tool that leads to trackable changes.
Today we're looking at Google AMP as an audience development tool for Condé Nast.
Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today
Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance.
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We're seeing more publishers partnering with Facebook for distributing content as part of an audience development
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers
Direct mail is a traditional marketing channel
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook
If there's one thing we know about online digital publishing,
Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email
Twitter is an influencing agent, there’s no doubt about that. We’ve seen numerous digital publishers use the social platform as a main audience development tool, and now DB5 is releasing
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help
Image SEO is an additional tool for getting ranked in search engines
Image SEO has relevance in ranking. If you are optimizing your headlines, body copy, and metadata, you should also
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
How do you reach your audience development goals?
It’s not difficult to understand the point of audience development. It is pretty explanatory. The actual processes and the reporting methods may be
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
A step-by-step tutorial on how to find new followers in your niche using Advanced Twitter Search
The problem that some publishers have with Twitter is that they see it as place
