Audience development incorporates actions required to attract, engage, and maintain an online audience. The goal of audience development is to create mutually beneficial relationships – users get content they seek and the business sustains itself.
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.
There are four main principles of the Mequoda Method: Attract, Convert, Engage and Monetize.
Engagement is one of the most important steps in the process of audience development because if
As a leading contributor to the New York Times "Innovation Report" that was leaked back in May of 2014, Amy O'Leary worked at the fulcrum of a push forward in
How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly "subscribe to our newsletter" box floating around the
Formulating subscription strategies is now one of the most important processes a digital publisher can undertake. It's also one of the most challenging. This week, the International News Media Association
Ev Williams' Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
If you publishing any kind of periodical, then you're no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with
Twitter is an influencing agent, there’s no doubt about that. We’ve seen numerous digital publishers use the social platform as a main audience development tool, and now DB5 is releasing
Ever wonder how various magazines perform on social networks like Facebook, Twitter, Google+, and Instagram? You probably have an idea on how your industry and audience fares, but looking at
Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new best practice
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
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Publishers are more and more hiring audience development specialists to put their search and social efforts over the top, Digiday reports. The latest to dedicate
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
Software and apps for transcribing webinar and interview audio files to text
Audio transcription for your videos is a SEO strategy that is still not implemented enough today. We know that
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
Publishers seeking more and better audience development data received a push in the right direction from Folio: recently.
NewBay Media's Meg Estevez covers why surveys are important, the frequency with which
We recently had a conversation internally about how much data to collect from a user when they sign up for a free product. If you're trying to convert a free
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
The audience development story of consistently great content, loyal fans and a Facebook algorithm change that appreciates all the above
Over the past few months, several of our clients have seen
“So what exactly does Mequoda Group do for a living?” people ask us.
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
Recruitment Advisor has posted a fun article about the audience development campaign that's underway for the newspaper at the San Quentin correctional facility.
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content.
“Digital disruption has been fantastic for the publishing industry. It’s
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are,
Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, "HBR has seen total
Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in
How can a club help you make money?
Mequoda has called one of its paid websites a “membership” website for a decade. Unfortunately, not everyone does as we tell them to
We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have
How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the
