Tag: audience development

Search Engine Land releases report on worthy SEO factors; Google reminds us of rules for putting links in large-scale audience development campaigns; Publisher fades in Google results after blocking Google users It's  

Organic SEO, email, syndication, social and video still among top audience development strategies Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance.  

To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners Most publishers  

Huffington Post's website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom A website redesign can have a major impact on  

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles Many publishers are utilizing social platforms as part of their  

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that's what Grzegorz Piechota pitched in  

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,  

Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future The best audience development  

Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service A diverse multiplatform publishing strategy can lead to many desirable outcomes,  

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope We're seeing more publishers partnering with Facebook for distributing content as part of an audience development  

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter. Now imagine you throw a dinner party where your brother brings  

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.  

A Mequoda subscription website Portal generates value from both users and sponsors Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media  

Dozens of tested, proven techniques for increasing your digital media revenues. This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to  

Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of  

In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you  

Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts Digiday has recently unveiled its new website, which has been the first  

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers Digital publishers experiencing growth is a topic we love to discuss, and  

Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news We begin our audience development news with a look at the new  

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own. Legacy sources like direct  

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic. First,  

Intent, alignment, and engagement take the stage in 2017 for audience development professionals I don't know about you, but I'm eager to see how audience development changes in 2017. Over the  

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites. In 2016, toward the  

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters. Despite the rise of social networks, most publishers we know still  

In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve Whether it’s a new subscription website, an updated website, or a new digital product  

How to listen to the data from your audience development efforts and move forward The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity  

Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

Major magazine publishers are getting hip to SEO, and just in time. A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if  

Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems. In Mequoda’s history, one of our most  

Instant Articles are being used by major publishers and Facebook is taking note Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform publishers –  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

Audience development is one of those terms that many people instinctively understand, but usually underestimate Although media professionals have worked in audience development for years, most have not bothered to define all the things  

Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces There are seven major Audience Development models we have identified: search, social, syndication, email,  

Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook If there's one thing we know about online digital publishing,  

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the  

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic In digital publishing, sites are where it all starts. But they  

Every successful niche publisher we know uses email as the central resource of their audience development toolbox As you know, our clients are some of the most incredible before/after examples of  

Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s  

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.  

When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet  

Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers  

Every publisher should develop an audience development program specifically for social that stretches throughout the year Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers  

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean  

If your audience development strategy doesn't incorporate search, you're not thinking of the long term When you are a Mequoda publisher, the goal of audience development is to get people on  

Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must Our mission in life is to help you with publishing digital  

Your multiplatform magazine team isn't complete without a functional operations unit Teams that take time to create efficient group work processes can become extremely effective at furthering the actual work of  

If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts