Tag: association of national advertisers

Digital magazine content can find great homes online, especially when it's offered throughout a variety of popular channels. Today we're looking at some offerings for digital publishers that are coming from  

What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad  

How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs? As ad blocking programs proliferate and become more popular with consumers – especially younger consumers  

MediaPost has launched its RTB 500, a Standard & Poor-style index of up-to-the-minute media prices. The composite will aim to track the rates of ad buys at 500 publishers, The  

Advertisers, losing patience with what they perceive as unreliable performance tracking, are clamoring for more oversight and authority.  

While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, "With ad  

For most growing businesses, building strong, long-lasting customer relationships is akin to finding the Holy Grail. Only a select few have mastered customer relationship marketing and made it to the  

FuelNet announces the release of a free Smart Paper to help growing companies improve the success rates of their creative direct mail  

FuelNet.com offers users a one-stop resource for advice on marketing, selling, brand building, and customer communications