Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Join us Dec. 4 for Writing Breakthrough Sales Letters and receive a template you can use for creating killer direct response copy
It’s called copywriting for a reason!
All of the best
As some of you know, I was diagnosed with Late Onset Stargardt’s Disease back in 1992. For 18 years, there was some mild decline in my vision. Then in the
Tips and tools for getting advice from people who mean the most to your brand
Surveys and polls can be very telling. These direct comments from your audience can tell what
There comes a time when editors have the opportunity to interview interesting people from their market, people who are innovators that have a lot of valuable information to share.
Good
Jobs Leaves Behind Machines – and Quotes – to Live By
In grazing the Internet to try to measure the un-measureable, global impact of Steve Jobs on our society, I came
[question]
Should I do A/B Testing or Multivariate Testing?
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[answer]
Start with A/B testing to test your most basic design elements and copy. Optimize your page, and then segment it into multivariate tests
Efforts for each stage in the purchase funnel
To achieve retail success with mobile device users, it’s important to understand how the devices are being used.
The holiday shopping season of 2010
From the holiday season and beyond, mobile retailing is growing in popularity
Shoppers are expected to be using their mobile devices for holiday purchases this season.
For Internet marketers, this could be
A bulleted list of "secrets" that your product or service promise to reveal can sometimes be the strongest element of your online sales letter. In fact, the words copywriters most
Getting the design of your website right often proves to be a daunting task. The development costs alone for creating a website with a unique value proposition can be staggering.
The ultimate goals of website readability are to make the site inviting, the format clean and well balanced and the experience pleasant. Here are five graphic tips for improved website
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