As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the
App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose
Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it'll happen within the next seven years.
And that judgement isn't even based
An app publishers can learn from
Tablets are predicted to be more popular than desktop computers and netbooks by the year 2015. That’s to say that more people will be buying
