Online analytics allow you to track the health of your business. With a program like Google Analytics you can record traffic stats, websites that send you referral traffic, conversions, and revenue generated through certain pages.
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
So, you're the keyword checker in your publishing company. Maybe you're the editor, who writes blog posts and optimizes them for the web. Or maybe you're the analyst who compiles
Do you know what your F.U.Q.s are?
No, I didn't just swear at you, F.U.Q. stands for "Frequently Unasked Questions."
Your F.U.Q.s are the questions that someone may never ask you. A
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the
The website design process hasn't really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Which Adobe DPS Edition is right for you?
Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major
Have you been using Google Analytics to monitor social media activities?
For a while, online marketers were questioning the value behind social media. As time goes on, more analytical tools become
The main point of online advertisements is to gain conversions.
Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.
Successful conversion architecture is clearly labeled, above
Five social media tools to increase interactivity to receive more links
More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help
One of the hardest things about analytics is really being able to pinpoint where your page views are coming from. Once you have that down it can be much easier
The Understanding Google Analytics webinar teaches key performance indicators to make better resource, staffing, and content performance decisions
Understanding analytics should be the job of everyone in your organization. This unfortunately
If you haven’t realized it by now, there are ways to develop guidelines for your social media programs that focus on company policy and analysis. For some companies who were
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25
Four webinars that will help you define, optimize, and analyze your website’s content
How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its
Today we are focusing on multiple blog posts from CMS Wire relating to website analytics. CMS Wire is a great site that focuses on website analytics news and is the
Analytics only have value to those who know how to interpret the data
We’ve been talking about video content a lot lately because it is one of the cornerstones of online
A new study, Strategies for Effective Tweeting: A Statistical Review, from Buddy Media (recently acquired by Salesforce) says that publishers get 29% more engagement from their followers when they tweet
There’s something interesting going on online. As long-form journalism finds a place and an audience digitally, there appears to be strong interest in succinct writing as well.
Take a look at
The Audience Development Consulting Program helps define all relevant parts of your content to dictate future improvements
Analytics may not really be the newest tool for audience development, but a comprehensive
The Adobe Digital Publishing Suite made the initial ascent into digital magazine publishing easier for digital publishers. Now, updates have been made to Adobe DPS, which may make the software
If you're interested in reading this, you're probably already aboard the video train, right? Choo-choo!
No, but seriously, video hosting is one of those things where you really want to decide
In case you missed the news, as of August 1st, 2012, Google Website Optimizer will no longer be available as a standalone product.
Changes like this aren’t new in the world
If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and
