Social Networking = Good Karma, 10 Ways to Pay It Forward. All the buzz these days is about social networking sites like Twitter, Facebook, or LinkedIn. We were
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
When newspaper publishers close their doors, have they considered their ever-growing digital options?
It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets
Finding a Balance with Online Publishing - The Free vs. Paid Conundrum.
Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How
These are companion websites whose primary purpose is to sell media products that will be delivered offline. We have identified three variations: catalog marketing websites, subscription marketing websites and product
A Mequoda Website Satellite Archetype that generates its revenue by selling a multitude of products or services to users. This website business model is similar to a catalog or brick-and-mortar
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
The web is quickly becoming an on-demand source at the fingertips of all of our users. While users without SmartPhones or PDAs might rarely see the benefit in surfing the
If your website offers content, you should be thinking about bringing that content to the user, not the other way around
Usability doesn’t end at Internet Explorer or Firefox. With the
How to open a new line of revenue by publishing your books and making them available for the Amazon Kindle. The Amazon Kindle is something of a "first wave"
There's a new advertising train coming to town, and guess who isn't on it? Google! We're not sure if Google hasn't discovered this method (unlikely) or just preemptively decided that
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
How to decrease inventory and heighten mass distribution with online self-publishing companies
If you're an unpublished (or published) author with a book in you, or even a publisher looking to outsource
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages
"Would you like fries with that?" is a simple, familiar hamburger stand upsell. The online version
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
Lost in the online publishing jungle? We have a map.
When bringing your publication online, you're entering a business world unlike any other.
Yesterday's Daily compared publishing online to navigating the Amazon.
Being a pioneer doesn't always pay
Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.
Some daring publishers have hacked a path to "online profitability"
Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.
A few years ago, they started publishing special newsstand editions, which they now do seven times
Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
How tagging gives you the ability to follow the customer.
Tagging started out as something used internally by companies to help employees find and share files easier. Nowadays, it goes hand
Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.
If you’ve ever bought a product in direct response to
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers
Amazon.com: Bigger IS Better
Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
The Writer's Store is an extremely competent site serving a tightly-focused niche market.
Although competent in most areas, a few, relatively easily-implemented changes—described in the Recommendations section at the end of
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,
Internet Movie Database: The screen’s big scene
By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a
Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience's Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site
The first question everyone
Getting the design of your website right often proves to be a daunting task. The development costs alone for creating a website with a unique value proposition can be staggering.
Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
Why do all the top websites seem to use the same four colors?
There is a really good reason—one that can affect your membership website success if you don't follow their
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?
Websites that encourage a
