Developing new channels and partnerships gives strength to online publishers.
Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital
First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.
A new client
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25
Digital magazine publishing tips from around the web
If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some
How presentation is evolving to make life easier for digital magazine consumers
Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to
The digital e-reading market just got a little more interesting as Barnes & Noble recently announced a strategic partnership with Microsoft.
Consumers have the opportunity to benefit from this partnership, as
When the iPad was originally released, it marked the beginning of the tablet competition. Since that time, other devices have reached the market, including Kindle, Nook, and Android-powered tablets.
Today, we
Making new technology part of your everyday
Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is
The lifecycle email triangle is utilized by these three brands to entice further engagement
Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more
Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be
Murphy to explain new hiring guide at SIPA 2012
“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting
While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.
John Bolton, group publisher
Who will benefit from Google Consumer Surveys?
The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user
Small Businesses Try Big New Strategies
The website Little Independent in Chicago describes itself as an an online marketplace for sale items from independent retail stores. I came across it in
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
In 2012, the publishing industry will continue to shift manufacturing and distribution costs to the consumer, causing unit pricing to fall and publishers to introduce more premium editions
In a free
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for
That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty
If you are not utilizing some form of paid marketing, you are limiting the size of your online business. Google Adwords pay-per-click campaigns, affiliate marketing partnerships, retailer partnerships and banner
Niche businesses need additional channels to acquire large enough market share to succeed.
Beyond building an audience through search and website traffic, it’s important to generate retail partners like Amazon
The digital magazine footprint increases in surprising ways
When the tablet computer first hit the market, how long did you think it would take before it made significant waves?
Before answering
Will Meg Whitman challenge Apple and Amazon with her HP Tablet?
The media has been severely critical of HP's hiring of Meg Whitman. The conventional wisdom is that HP's board has
Lexicon Proves That Naming Is a Bit Scientific
In the category of there-is-a-business-for-everything, Lexicon stands tall. Founded in 1982 by David Placek, they are a firm devoted to inventing names for
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
Hope for publishers exists in the digital age
Many publishers throughout the magazine and book industries have seen a drop in sales throughout the past few years. However, new data shows
Frank Joseph (Mister DM™), Consultant, Washington, D.C.
What was your first job out of college and how did you get into this business?
Reporter for the City News Bureau of Chicago, the
An efficient option for retailing through WordPress websites
Think of the top online retailers…Amazon and Overstock come to my mind immediately. The reason I mention this is due to the ease
Developing a retail network in more important than ever, and potentially easier than ever
Having digital counterparts always for quicker business processes, which help both the publisher and consumer.
The best part
Asking the Right Questions and Getting Key Answers
“Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference
I was so excited to see that McAllister shared the press release template that Amazon's product managers use when coming up with a thoughtful and inspiring press release for a
According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
Amazon’s Sales Tax Battles Affecting ‘Affiliates’
The fight over whether online retailers with a physical presence in a state need to collect sales tax continues in a big way in California.
The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business
I recently spoke to a friend and colleague about our upcoming
Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: My first job was with
Discover how to track competitors and the tools that make it a little bit easier
Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to
Best selling author John Locke uses the characteristics of a Mequoda System to make money online
Can you imagine selling over one million eBooks in under five months?
John Locke, the self-published
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
Is the "walled garden" paying off for the New York Times?
About two weeks ago, The New York Times put up their paywall again, asking users to pay for content. To
Increase website traffic by reading these books and marketing them like their authors
Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing
Why print is no longer sacred and why that's OK
Print can't possibly be dying, when there are so many services out there trying to put printed product manufacturing in the
Two great resources that benefit both affiliates and advertisers
Affiliate marketing is one of the ways that A-list bloggers make a majority of their revenues. Whether it's links to Amazon products
