Many publishers found themselves scrambling as Facebook's algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
We're pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve
We're seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.
Our first story looks at Hearst's new CTO Michael Dugan, who is coming from Forbes
Today we're reporting on digital publishers bringing in new talent to strengthen their organizations.
We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director
Subscription models are always evolving with technology and audience interests. Today we're looking at some subscription models and strategies, including successes and failures of them.
Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple,
A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.
Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign
Many changes come to publishing websites
MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader's Digest
Digital publishing transforms in a variety of ways, from new technology in the digital age,
While the biggest news of the last week might be Ryan Seacrest joining Kelly Ripa on the new Kelly & Ryan morning talk show, there have been many adjustments in
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We're seeing more publishers partnering with Facebook for distributing content as part of an audience development
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a
Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of
Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors
Today we're sharing stories of new hirings, including multiplatform editors. First, we begin with a story from
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content
Publishers are flocking to vertical video content and ads now that "it's hip to be vertical."
In the not too distant past, vertical video was only for Facetime and school plays
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate
Every once in a while, we like to
Use these content tests and learn how to reach more people on Facebook with your posts
There's nothing more frustrating than looking at your Facebook page, with 20,000, 30,000, 40,000 or
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two
As MediaShift puts it, "what advertisers want from B2B media is solid leads on potential customers for their products and services."
Not so long ago, web and digital magazines were considered
Adobe publishing is a pricey option for publishers, but many believe the company's products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members
Repurposing content is a core tenet of the Mequoda Method, but we can't take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital
Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You've crossed off all of these items as
Multiplatform media is the answer for publishers: If we didn't believe that, we wouldn't be in business – because we wouldn't have any client success stories! The best part about
Social media for publishers can be a fast-moving, occasionally confusing gambit. While there's no question that integrating a social strategy will generate more readers and revenue, there are questions about
In a controversial move, tech and science publisher Purch is offering advertisers the Purch Performance Package, which allows them to sponsor pages that include editorial reviews of their products.
After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will
Condé Nast launched Lipstick.com through its Glamour brand yesterday, while Hearst is rolling out Beauty Unbound across multiple properties this May, including Good Housekeeping, Harper’s Bazaar, and Town & Country.
Condé Nast laid down its last card in the leadership reshuffle at Self, announcing Friday that Mary Murcko is the magazine’s new managing editor.
Adweek reported that the former Gannett executive
Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on
Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for
The Internet is a buzz with a new Apple event at the end of this month. John Paczkowski from AllThingsD writes, "People familiar with Apple’s plans tell AllThingsD that the
The National Journal is moving its website to a more responsive design and ditching its app. AdWeek's Lucia Moses writes, "For National Journal, its iPhone app is relatively new (introduced
It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December
Back to the basics, that's what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,"We’ve had three big ideas at Amazon that we’ve
The latest PPA figures are out. So how did digital magazines fare? The Guardian has all the details. Ami Sedghi writes, "At first glance some of the figures look very
Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in
The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million in cash. Bezos will be
The Wall Street Journal has started to produce new first-person interactive videos, reports Journalism.co.uk. The first interactive video to be released details the "changes to the US healthcare system under
MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, "Emails with the word "alert" in
