Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we're excited
Content marketing is more than advertorials, but they're certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content
With these new-age advertorial examples, you'll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to
